The Analytics Team Your Marketing Needs.

An analytics infrastructure consultancy builds and repairs the technical systems that collect, process, and report your website and marketing data. Waftr specializes in Google's measurement stack: GA4 for collection, GTM for tag deployment, BigQuery for storage, and Looker Studio for reporting.

Common indicators include conversion counts that do not match your CRM, high direct or unassigned traffic in acquisition reports, Google Ads and GA4 conversion totals that diverge by more than five percent, and consent mode blocking more sessions than your cookie banner reports.

Server-side GTM routes your event data through a server endpoint you control instead of relying on browser-based JavaScript. This enables cookieless tracking through measurement protocol, bypasses ad blockers, extends cookie lifetimes, and gives you full control over what data leaves your infrastructure.

Data sovereignty means your analytics data lives in infrastructure you own and control. With server-side GTM feeding BigQuery under your GCP project, no third-party data processor touches your event stream. You decide what gets collected, where it is stored, and who can access it.

A standalone GA4 audit takes 5 to 7 business days. Full-stack implementations covering GTM, consent mode, and Looker Studio dashboards typically run 4 to 8 weeks depending on the complexity of your existing setup and the number of conversion paths.

Attribution recovery is the process of identifying and fixing the gaps that cause conversions to be assigned to the wrong source. Cross-domain tracking failures, UTM stripping, self-referral loops, and consent mode rejections all misattribute revenue. Recovery restores accurate channel-level reporting.

Yes. Many engagements are collaborative. We audit and build the infrastructure while your team handles day-to-day reporting. We also provide documentation and training so your team can maintain the systems we deploy.

Digital marketing agencies optimize campaigns. Waftr fixes the measurement infrastructure those campaigns depend on. If your GA4 is miscounting conversions, no amount of campaign optimization will produce accurate ROI reporting. We fix the data pipeline first.

AI visibility refers to how well your content surfaces in AI-generated answers from search engines and large language models. Answer Engine Optimization (AEO) is the practice of structuring content with schema markup, direct answers, and semantic HTML so AI systems can cite your pages as authoritative sources.

The free audit is a scoped review of your GA4 property configuration, conversion event accuracy, and attribution path integrity. You receive a summary of critical findings with severity ratings. It surfaces the issues that cost you the most signal loss.