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Built for the AI Era

Website Tracking. Fixed.

Waftr gets your website tracking set up right. Built on Google Analytics, Tag Manager, BigQuery, Looker Studio and Vertex AI.


    Privacy-First Compliance

    Consent Mode v2 & sGTM Governance.

    Total Data Sovereignty

    Permanent ownership and AI readiness.

    Analytics Advisor on Google Analytics 4
    Google Analytics
    Google Tag Manager
    Googel BigQuery
    Google Looker Studio
    Google Vertex AI

    Three Data Stacks. One for Every Stage.

    We don't sell tools - we engineer the right architecture for where your business actually is right now.

    Clean Baseline

    Foundation Stack

    Get expert tracking and tools to power the Foundation. Setup website tracking and SEO with Dashboard.

    • GA4 Setup
    • GA4 AI Insights
    • GTM Basic Tracking
    • GSC - SEO Setup
    • Looker Studio Dashboard

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    Foundation Stack GA4

    Scale & Attribution

    Growth Stack

    Scale operations from one unified data platform with BigQuery and Claude AI chat integration.

    • Foundation +
    • GTM Advanced
    • Attribution Recovery
    • Conversion Tracking
    • Advanced Dashboard

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    Growth stack - Google Tag Manager

    Data Sovereignty

    Enterprise Stack

    Empower your enterprise with complete data control, regulatory compliance, and AI-ready foundation.

    • Growth +
    • Server Side GTM
    • BigQuery
    • Consent Mode
    • Vertex AI Models
    • MCP for AI Agents

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    Enterprise stack - Bigquery

    From Audit to AI. In Four Steps.

    Waftr transforms your fragmented marketing data into a clean, AI-ready infrastructure, without the guesswork. We start by diagnosing exactly where your website tracking is breaking down, then architect and deploy a Google-native data stack tailored to your business, so every marketing dollar is measured, attributed, and ready to fuel smarter decisions.

    Free Audit

    We scan your site, find tracking gaps, broken tags, attribution failures and consent issues - free.

    Stack Recommendation

    Based on your size and goals, we recommend the right Stack - Foundation through Enterprise.

    Implementation

    Our engineers deploy clean infrastructure. GA4, sGTM, BigQuery, Consent Mode - done right.

    AI Readiness

    Your data becomes AI-ready. Claude, Vertex AI or GA4 AI Insights - based on your stack.

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    AI Era of Digital Analytics

    Waftr's Core Solutions

    Waftr eliminates the "attribution gap" by replacing fragile, client-side tracking with robust, Google-native infrastructure designed for the privacy-first era. We engineer the signals that traditional analytics tools miss, ensuring your Top-of-Funnel (ToFu) data is accurate, compliant, and AI-ready.

    Attribution Recovery

    Turn raw data into executive-level clarity with custom Looker Studio builds your team actually uses.

    Reporting & Dashboards

    Fix broken marketing credit with first-party server-side logic. Know exactly which channels drive revenue.

    Web Analytics Setup

    Professional-grade Web Analytics configuration. No guesswork, no missing data.

    Waftr Logo

    Privacy & Compliance

    Deploy Google Consent Mode v2 and global GDPR governance without sacrificing data quality.

    E-Commerce Logic

    Map SKU-level profitability and identify checkout friction with Google Ads API integration.

    Predictive Intelligence

    Move from reporting to AI-driven LTV and churn forecasting with Vertex AI and Claude integrations.

    Your Tracking Is Probably Broken! Find Out Free.


      What We Build For You!

      From GA4 setup to AI search tracking, every service is built on the same principle: data you can actually trust.

      Google Analytics Audit

      A deep diagnostic of your existing GA4 setup with a clear plan to fix everything that is broken.

      • Full property audit
      • Misconfigurations identified
      • Remediation roadmap delivered

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      Web Analytics Services

      Full GA4 setup and ongoing management so your tracking is accurate, complete, and built to scale.

      • GA4 configured correctly
      • Events & conversions setup
      • Ongoing data QA

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      Conversion Rate Optimization

      Data-driven Conversion Rate Optimization grounded in clean behavioural analytics.

      • Funnel fully instrumented
      • Experiments properly tracked
      • Insights tied to revenue

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      Google Tag Manager Consulting

      GTM architecture and governance for containers that have grown beyond control.

      • Full container audit
      • Rebuilt & documented
      • Governance rules implemented

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      SEO & AEO Analytics

      Measure your visibility across traditional and AI-powered search before your competitors catch on.

      • GSC data unified
      • AI search tracked
      • Rankings tied to revenue

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      Google Analytics Consulting

      Strategic GA4 expertise for teams who need a senior thinking partner, not just an implementer.

      • Architecture designed right
      • Measurement strategy built
      • Senior expertise, direct

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      Social Media Analytics

      Connect social performance to actual business outcomes, not platform vanity metrics.

      • UTM governance built
      • Cross-channel attribution fixed
      • Revenue impact measured

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      Cookie Consent Implementation

      Consent Mode v2 and CMP setup that keeps you compliant without wrecking your analytics data.

      • CMP configured correctly
      • Consent Mode v2 wired
      • Compliance monitored ongoing

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      Website Privacy Services

      Full privacy audit and remediation for businesses that need to get compliant and stay there.

      • GDPR gap analysis
      • Data flows documented
      • Technical remediation delivered

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      Questions We Actually Get Asked

      No fluff, no buzzwords. Just straight answers about how Waftr works and what you can expect.

      What exactly does Waftr do - is it just another GA4 agency?
      Waftr is a Google-native analytics infrastructure consultancy. Most agencies set up GA4 and walk away. We build the full data layer - server-side GTM, GA4, BigQuery, Looker Studio, and Vertex AI - all connected and production-ready. The goal is clean, trustworthy data your team can actually make decisions from, not just dashboards that look good in screenshots.
      Our GA4 is already set up. Why would we need an audit?
      Most GA4 setups we audit have serious problems - duplicate events, broken conversions, missing attribution, or sessions counted twice. GA4 won't warn you when something is off. You see numbers, assume they're right, and make budget decisions on bad data. Our audit goes property by property, event by event, and delivers a clear remediation roadmap so you know exactly what's broken and how to fix it.
      What is server-side GTM and does my business actually need it?
      Server-side GTM moves your tracking off the browser and onto a server you control. Ad blockers can't kill your data, ITP and cookie restrictions matter less, and your site loads faster without a pile of third-party scripts. If you're running paid media at any real scale and losing 20-40% of your conversion signals to browser-side blocking, server-side tracking recovers that signal. Whether you need it depends on your traffic and ad spend - that's exactly what the audit determines.
      Can Waftr track how our content performs in Google Search and AI answer engines?
      Yes - and this is an area most analytics setups completely ignore. We connect Google Search Console to GA4 and BigQuery so you can see exactly which pages drive organic traffic, which queries trigger impressions in AI Overviews and featured snippets, and whether that visibility actually converts. As answer engines like Google AI Mode and Bing Copilot change how people find information, knowing whether your content is being cited and clicked matters as much as traditional rank tracking.
      Can you track LinkedIn ad performance all the way through to revenue in GA4?
      This is one of the most common gaps we fix for B2B companies. LinkedIn's native analytics stops at clicks and leads. Waftr connects LinkedIn Insight Tag through server-side GTM, maps UTM parameters correctly across the full funnel, and ties LinkedIn campaign data to GA4 conversions and your CRM pipeline in BigQuery. The result is a clear view of which LinkedIn campaigns, audiences, and creatives are actually driving demos, trials, or closed revenue - not just impressions and cost-per-click numbers.
      Do we need an in-house analytics engineer to work with Waftr?
      No - that's the point. Waftr acts as your embedded analytics engineering team. Most of our clients are growth-stage SaaS companies running paid media without a dedicated analytics hire. You get the infrastructure of a funded data team without the overhead of building one. We handle the architecture, implementation, and QA. Your marketing and product teams get clean data and dashboards they can use without needing to understand what's happening under the hood.
      How long does an engagement typically take?
      A GA4 audit delivers in 5-7 business days. A full Foundation Stack - GA4, GTM, GSC, and Looker Studio - typically runs 3 to 4 weeks. Enterprise Stack builds with server-side GTM, BigQuery pipelines, and Vertex AI integrations are scoped individually, usually 6 to 10 weeks depending on complexity. We move fast, but we don't cut corners on data quality - bad foundations cost more to fix later.
      Your Tracking Is Probably Broken! Find Out Free.


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