Stop Leaking Conversions. We find what your analytics miss.
25-40% of conversions go missing to ad blockers, consent rejection, and GTM misconfiguration. We find and fix them in 5-7 days.
GA4, sGTM, BigQuery, and Looker Studio. One Google-native team covering your entire measurement stack.
Waftr sets up and fixes web analytics using GA4 and server-side GTM, builds reporting dashboards in Looker Studio, recovers attribution signals through BigQuery pipelines, optimizes organic and AI search visibility through SEO and AEO, and measures social media ROI with proper cross-channel attribution.
Everything Waftr builds lives in your Google Cloud environment. Your GA4, your GTM containers, your BigQuery. If you switch consultants or bring analytics in-house, your infrastructure keeps running. Read how Waftr works.
Web analytics infrastructure fixed, not just reported on
Every service targets a specific failure point. Scoped and delivered by a certified analytics engineer.
Implementation
GA4 Consulting & Implementation
End-to-end GA4 setup covering data streams, event taxonomy, conversion configuration, and reporting foundations.
Explore →Infrastructure
GTM Consulting & sGTM
Container architecture, tag governance, and server-side GTM deployed on Google Cloud Run for first-party signal recovery.
Explore →Visibility
SEO & AEO Analytics
Organic conversion tracking, structured data implementation, Core Web Vitals, and AI answer engine citation measurement.
Explore →View All 8 Services
GA4 Audit, CRO, Social Media Analytics, Privacy and Cookie Consent, and more.
Browse all services →How a Waftr engagement works
Four steps. No six-week discovery phase. We start with your data, find what is broken, and fix it.
Audit
Read-only access to your GA4, GTM, and ad platforms. Every event, conversion path, and attribution signal mapped against your actual business model to identify gaps.
Roadmap
Prioritized findings report. Each issue rated by revenue impact, not just technical severity. You know exactly what to fix first and why before a single change is made.
Implementation
Fixes deployed in your GTM container, GA4 property, or BigQuery project. Server-side GTM, consent mode, event restructuring, and dashboard builds all happen here.
Monitoring
Post-implementation validation confirms every fix works. Anomaly alerts in Looker Studio and a 30-day monitoring window catch regressions before they compound.
Frequently Asked Questions
Yes. A free GA4 audit reviews property configuration, conversion accuracy, attribution paths, and consent mode gaps. You receive a prioritized findings report showing exactly where signal loss occurs and its estimated revenue impact. No commitment required to receive the report.
Waftr fixes GA4 event misconfiguration, broken conversion tracking, duplicate tag firing in GTM, cross-domain attribution gaps, consent mode signal loss, and data discrepancies between GA4 and your CRM, payment processor, or BigQuery export. Every fix is documented with severity rating and projected revenue impact.
Attribution recovery restores conversion signals that client-side tracking loses to ad blockers, privacy browsers, and consent rejection. Server-side GTM and Conversion API integrations route these signals through your first-party domain, recovering 25-40% of traffic that would otherwise vanish from GA4 entirely.
Waftr implements Consent Mode V2, integrates CMPs like Cookiebot or OneTrust, configures GDPR and CCPA-compliant data flows through GTM, and deploys server-side consent enforcement for enterprise setups. Analytics continues accurately within the consent boundaries your users set.
Most agencies configure dashboards on top of inaccurate data. Waftr fixes the infrastructure underneath first. AI-assisted workflows validate hundreds of GA4 and GTM configuration points simultaneously, with every finding reviewed by a certified engineer. Deeper coverage, faster delivery, and lower cost than manual-only agency audits.
Waftr implements structured data markup, validates Core Web Vitals, audits technical SEO configuration through Google Search Console, and sets up AEO signals so your content is correctly indexed by traditional search and cited by AI answer engines including ChatGPT, Claude, and Gemini.
Server-side GTM (sGTM) routes tracking events through a container hosted on your own domain rather than the user's browser. This bypasses ad blockers, respects consent mode signals at the server level, and keeps data flowing when privacy browsers block client-side scripts. Waftr deploys sGTM on Google Cloud Run.
A GA4 audit and prioritized roadmap is delivered in 5-7 business days. Full implementation, including GTM configuration, event taxonomy, conversion tracking, and dashboard build, typically completes within 2-4 weeks depending on scope. Server-side GTM deployments add 1-2 weeks to the timeline.
If GA4 went dark tomorrow, would someone on your team be held accountable?
That is the signal that Waftr is the right call. A free audit shows you exactly what is broken and what it is costing. No commitment, no sales deck.
Get Your Free Audit