Home - Waftr.com

Learn AI-Powered Digital Analytics

Guides and tutorials for GA4, GTM, BigQuery, and AI. Actionable steps to improve tracking and decisions.

Clean Data Foundations

Set up GA4, GTM, and BigQuery with best practices
Ensure privacy compliance with proper cookie consent

View Implementation Guides

Smarter Tracking Optimization

Analyze user journeys with Looker Studio and SQL
Uncover insights to refine campaigns and UX

View Optimization Articles

AI-Powered Analytics Models

Build models for prediction, segmentation, and forecasting
Apply AI insights to improve business performance

View Modeling Tutorials

Latest Articles

Implementation

How to Install Google Tag Manager on Any Website – 2025

Thomas Androws - August 11, 2025 0

Marketing teams used to wait days or weeks for developers to add or remove tracking code. One sprint later, something else needed to ship,...