The Best CRM Software for 2024:

HomeTop 10 CRM Software
December 21, 2024
Author: Ethan Hunt
Researched and written by Ethan Hunt, a MarTech expert with 10 years of experience and founder of Waftr.com.

Customer Relationship Management (CRM) software is essential for businesses of all sizes. In today’s market, efficient management of customer interactions, data, and relationships is crucial. CRMs streamline processes, nurture leads, improve customer satisfaction, and drive sales. With hundreds of CRM options available, choosing the right one can be overwhelming. This guide, based on thorough research and testing of over 50 CRM software, will help you understand the features, benefits, and pricing of the top 30 CRM Software in 2024.

1. Salesforce CRM

Best for: Large enterprises looking for a scalable, highly customizable CRM.

Salesforce CRM Logo

Salesforce CRM

5 out of 5
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Salesforce CRM is a leading customer relationship management platform that serves over 150,000 businesses globally. It supports over 4 million users across various industries, providing robust sales, marketing, and customer service tools. The platform drives productivity with a reported 38% boost in sales, 45% increase in lead conversion, and 35% better customer satisfaction for its users. Who is Salesforce CRM for? Salesforce CRM is...
CRM Software
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Salesforce CRM dominates the CRM market with a 24.43% market share, making it the most widely used CRM globally. Its highly customizable platform can cater to the specific needs of businesses across various industries. With powerful automation tools and over 5,000 third-party integrations, Salesforce offers unmatched versatility, enabling businesses to streamline operations and enhance customer engagement.
  • Lead & Opportunity Management: Track customer interactions, manage sales pipelines, and forecast opportunities with AI-powered analytics.
  • Einstein AI: Built-in AI delivers predictions and automation to boost productivity and close deals faster.
  • Customizable Dashboards: Fully configurable reports and dashboards help monitor KPIs in real time.
  • AppExchange Marketplace: Access to over 5,000 third-party integrations and tools.
  • Mobile Accessibility: Salesforce’s mobile app lets sales teams manage operations on the go, increasing productivity by 30%.
  • Automation Tools: Automate routine tasks with workflows, approvals, and intelligent process automation.
Pros of Salesforce CRM Cons of Salesforce CRM
✅ Highly customizable and scalable ❌ Steep learning curve for new users
✅ Extensive AppExchange integration ecosystem ❌ Can be costly for small businesses
✅ AI-powered features for smarter sales ❌ Customization may require advanced skills
✅ Strong mobile app functionality ❌ Complex setup and implementation process
Salesforce offers tiered pricing, allowing businesses to select plans based on their size and needs. Below is a breakdown of the key plans.
Plan Features Price
Essentials Basic CRM for up to 10 users, email integration, task tracking $25/user/month
Professional Advanced sales automation, custom reports, no user limit $75/user/month
Enterprise Complete CRM with advanced customization and workflow automation $150/user/month
Unlimited Unlimited CRM power with 24/7 support and exclusive features $300/user/month
Salesforce CRM Official Website
Pricing
Documentation
LinkedIn
X (formerly Twitter)
Crunchbase

2. Hubspot CRM

Best for: Small to medium-sized businesses seeking an all-in-one CRM solution that integrates sales, marketing, and customer service.

hubspot-crm

Hubspot CRM

0 out of 5
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HubSpot CRM is a feature-rich platform designed to help businesses grow by streamlining contact management, marketing automation, and sales processes. With its robust free plan and a variety of premium options, it offers scalable solutions suitable for different business needs. Who is this for? HubSpot CRM caters to various business types, including B2B and B2C. It...
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HubSpot CRM is well-known for its user-friendly interface and powerful free version, which includes tools for email marketing, contact management, and pipeline tracking. The platform’s intuitive workflow automation and advanced sales analytics allow businesses to boost efficiency and scale operations seamlessly. Its integration with over 1,000 third-party apps and unique predictive lead scoring feature gives companies an edge in managing leads and optimizing campaigns.
  • Free Plan: Offers essential CRM tools such as contact management, live chat, and email tracking with unlimited users.
  • Marketing Automation: Enables automated workflows for email marketing, lead nurturing, and customer follow-up.
  • Sales Analytics: Provides customizable reports and real-time updates on sales metrics, such as pipeline progression and revenue forecasts.
  • Ad Management: Integrates with platforms like Google and Facebook to track ad performance and ROI.
  • Centralized Contact Management: Consolidates customer data with enrichment from a database of over 20 million companies.
Pros Cons
✅ User-friendly interface, ideal for beginners and small businesses. ❌ Some advanced features can be challenging to configure.
✅ Robust free plan with essential CRM tools. ❌ Customer support is limited for free plan users.
✅ Integrates with over 1,000 third-party apps for flexibility. ❌ Costs can increase quickly for larger contact lists.
✅ Scalable for businesses of different sizes, with tiered pricing. ❌ AI tools and automation are not as advanced as competitors like Salesforce.
Plan Features Price Additional Fees
Free Basic CRM tools including contact management, email tracking, and forms. $0 No fees
Starter Email automation, chat support, simple reporting, and more. $18/month Additional contact fees may apply
Professional Advanced marketing automation, sales analytics, custom reporting. $800/month Setup fees may be applicable
Enterprise Predictive lead scoring, custom reporting, role-based permissions. $5,000/month Extra charges for large contact databases
Resource Link
Official Website HubSpot CRM
Pricing Page HubSpot Pricing
Documentation HubSpot Docs
LinkedIn HubSpot LinkedIn
X (formerly Twitter) HubSpot Twitter
Crunchbase HubSpot Crunchbase

3. Zoho CRM

Best for:Small to medium-sized businesses seeking a flexible and cost-effective CRM solution with robust automation and AI features.

Zoho CRM logo

Zoho CRM

0 out of 5
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Zoho CRM is used by over 250,000 businesses across 180 countries, delivering powerful tools for sales, marketing, and customer support. With AI-driven features, workflow automation, and extensive integration options, it helps companies optimize sales processes, improve customer engagement, and enhance team productivity. Who is this for? Zoho CRM is known for delivering up to a 300%...
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Zoho CRM is known for delivering up to a 300% increase in lead conversion rates and a 41% boost in revenue per salesperson. It features robust automation and advanced analytics to help businesses streamline processes and make data-driven decisions. The platform's affordability and flexibility make it suitable for companies that need to scale while keeping operational costs low.
  • Sales Automation: Automates tasks such as lead scoring, follow-ups, and email triggers.
  • AI-Powered Assistant (Zia): Provides predictive sales insights, automates routine tasks, and detects anomalies.
  • Omnichannel Communication: Allows interactions via email, social media, phone, and live chat.
  • Customization: Offers extensive configuration for workflows, modules, and layouts.
  • Advanced Analytics: Delivers comprehensive KPI tracking, forecasting, and custom reporting.
  • Mobile App: Enables access to CRM functionalities on the go, with offline capabilities.
Pros ✅ Cons ❌
✅ Highly customizable with no coding required ❌ Some advanced features can be difficult for beginners
✅ AI-powered insights enhance decision-making ❌ Basic plan lacks extensive automation options
✅ Integrates seamlessly with Zoho Suite and third-party tools ❌ Customer support can be slow during peak times
Plan Features Price Additional Fees
Free Basic features for up to 3 users $0 No
Standard Sales automation, scoring rules, workflows $14/user/month No
Professional Inventory management, web-to-case forms, email integration $23/user/month No
Enterprise Advanced customization, AI capabilities, multi-user portals $40/user/month No
Ultimate Enhanced analytics, data enrichment, advanced automation tools $52/user/month No
Official Website
Pricing Page
Documentation
LinkedIn
X (formerly Twitter)
Crunchbase

Benefits of CRM Software

  1. Centralized Customer Data: CRM systems provide a unified platform for storing all customer information, making it easier to access and manage.
  2. Enhanced Customer Engagement: By automating communication and providing insights into customer behavior, CRM software helps businesses engage more effectively with their customers.
  3. Increased Sales Productivity: CRM tools streamline sales processes, allowing sales teams to focus on closing deals and building relationships rather than administrative tasks.
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