Sendinblue, now branded as Brevo, is a powerful MarTech tool that specializes in email marketing, CRM, and marketing automation. It offers an affordable and versatile platform tailored for businesses of all sizes. With over 300,000 users worldwide, it supports robust automation, transactional emails, and SMS campaigns, making it a compelling alternative to competitors like Mailchimp. In 2024, Sendinblue introduced new, lower-cost plans and enhanced capabilities, such as improved segmentation and advanced reporting tools.
- Email & SMS Campaigns: Run multichannel campaigns, including transactional SMS services.
- Automation Workflows: Automate marketing actions based on customer interactions, such as abandoned cart emails.
- CRM Tools: Manage customer data and segment lists for targeted outreach.
- Advanced Reporting: Analyze click-throughs, heatmaps, and geolocation data.
- Affordable Pricing Options: Plans start at $9 per month, with a generous free plan included.
- Scalability: Offers plans for enterprises with over 1 million emails per month and custom solutions.
- Ease of Use: Features an intuitive drag-and-drop editor with over 60 pre-designed email templates.
| Pros | Cons |
|---|---|
| ✅Highly affordable plans starting at $9/month | ❌Limited split testing capabilities on lower plans |
| ✅Free plan with 9,000 emails/month | ❌Daily sending cap on the free plan |
| ✅Powerful CRM and automation tools | ❌Brevo branding removal requires an add-on |
| ✅Advanced analytics and reporting available | ❌Some issues with email deliverability |
| Plan | Features | Price | Additional Fees |
|---|---|---|---|
| Free | 300 emails/day, basic automation, segmentation | $0 | No |
| Starter | Up to 5,000 emails/month, Brevo branding | $9/month | $10 for branding removal |
| Business | Landing pages, unlimited automation, advanced reports | $18/month | No |
| Enterprise | Custom emails & features, dedicated IP, SSO | Custom pricing | Based on configuration |
Who is Sendinblue For?
Sendinblue is ideal for small and medium-sized businesses, eCommerce stores, and enterprises seeking a budget-friendly email marketing platform. Its flexibility benefits startups, allowing them to leverage automation with minimal investment. Marketing teams can benefit from the platform’s segmentation tools and CRM, while developers appreciate its API for transactional emails. The platform’s scalability means it grows with your business, from a few thousand emails per month to enterprise-level campaigns involving millions.
How to Set Up Sendinblue?
- Create an Account: Sign up on the Brevo website with your email.
- Verify Domain: Authenticate your email domain to ensure deliverability.
- Upload Contacts: Import your customer list or manually add contacts.
- Set Up a Campaign: Use the email editor to create and schedule your first campaign.
- Configure Automation: Build workflows to engage users automatically based on triggers.
- Analyze Reports: Monitor your campaign’s performance using built-in analytics tools.
FAQs on Sendinblue
- What is the email limit on the free plan?
The free plan allows sending 300 emails per day, up to 9,000 emails per month. - Does Sendinblue offer A/B testing?
Yes, but it is available only on premium plans. - Is there phone support available?
Phone support is included in the Business plan and above. - Can I use SMS with Sendinblue?
Yes, Sendinblue offers SMS marketing services alongside email campaigns. - Does Sendinblue integrate with other tools?
Yes, it integrates with popular tools like Shopify, WooCommerce, and Salesforce.
Sendinblue remains a top choice for businesses due to its affordable pricing and wide range of features. It’s a smart alternative for those seeking a powerful MarTech tool without overspending.