I’m Thomas Androws, the creator and writer behind Waftr.com, a digital analytics blog dedicated to helping marketers, analysts, and business owners unlock the full potential of their data. With over 11 years of hands-on experience in the field, I specialize in the Google analytics stack, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, and BigQuery. My work also extends into AI-powered analytics, where I use Vertex AI and BigQuery to build predictive models, propensity scoring systems, and advanced behavior modeling solutions.
Throughout my career, I’ve implemented and optimized analytics frameworks for organizations of all sizes, ensuring accurate tracking, privacy compliance, and actionable insights. Waftr.com is where I share practical guides, best practices, and technical deep dives, all designed to help you set up, measure, and grow with data. Every article is based on real-world experience, with a focus on clarity, precision, and results you can apply immediately.
