WAFTR is a digital analytics blog created to help marketers, analysts, founders, and website owners understand how users behave, how data flows, and how to measure what truly matters. The goal is simple: make analytics clear, practical, and actionable for anyone who wants to grow with data.
This blog focuses on the tools and techniques that power modern measurement systems, including Google Tag Manager, Google Analytics 4, Looker Studio, BigQuery, and Vertex AI. Every guide, tutorial, and walkthrough is written with real-world experience to help you track, analyze, and optimize your digital performance with confidence.
At WAFTR you’ll find step-by-step implementations, troubleshooting guides, optimization ideas, predictive modeling concepts, and practical examples drawn from real analytics workflows. Whether you’re just getting started or looking to upgrade your analytics stack, this blog gives you the knowledge you need to build reliable data foundations and make better decisions.
WAFTR will continue to evolve with the industry, covering emerging AI practices, new measurement frameworks, privacy-first tracking, and advanced data modeling. The mission stays the same: help you understand your data and turn it into meaningful insights.
