Moosend stands out as an all-in-one email marketing and automation platform designed for businesses of all sizes, from small enterprises to Fortune 500 companies. Known for its intuitive drag-and-drop editor and advanced automation workflows, Moosend has continuously enhanced its features. Recent updates include a mobile app for on-the-go campaign management and improved deliverability, achieving a 90.1% rate in recent tests and 100% delivery to major providers like Outlook and Yahoo.
- Drag-and-Drop Campaign Editor: Build emails effortlessly with pre-designed templates.
- Mobile App Support: Manage and send campaigns directly from your mobile device.
- Transactional Emails API: Automate personalized updates like order confirmations and password resets.
- Advanced Segmentation: Target your audience with precision through dynamic segmentation rules.
- A/B Testing & Analytics: Optimize campaigns with real-time data on opens, clicks, and conversions.
- Integrations: Limited but key integrations with platforms like Salesforce and Google Analytics.
- Deliverability: Achieved 90.1% in deliverability tests for 2024.
| Pros | Cons |
|---|---|
| ✅High deliverability (90.1%) | ❌Limited CRM and eCommerce integrations |
| ✅Excellent segmentation and automation tools | ❌No native SMS marketing feature |
| ✅Affordable plans with a free trial option | ❌Storage for images and files unavailable |
| Plan | Features | Price | Additional Fees |
|---|---|---|---|
| Free Plan | Up to 1,000 subscribers, basic automation | $0/month | No fees |
| Pro Plan | Unlimited emails, advanced analytics | $9/month per 1,000 subscribers | Optional onboarding fee |
| Enterprise | Custom features, dedicated support | Custom pricing | Setup fees may apply |
Who is Moosend For?
Moosend caters to a diverse range of users, from small startups to large enterprises. It’s ideal for businesses seeking cost-effective email marketing solutions with powerful automation tools. Companies in retail, SaaS, and non-profits use Moosend to engage with customers through personalized newsletters, transactional emails, and drip campaigns. Moosend’s affordability, especially for smaller companies, makes it a preferred choice for marketers aiming to grow their lists without high overhead costs.
How to Set Up Moosend?
- Create an Account: Visit the Moosend website and sign up for a free trial or a paid plan.
- Set Up Campaigns: Use the drag-and-drop editor to create and customize your email templates.
- Import Contacts: Upload your subscriber lists via .CSV, Google Contacts, or Salesforce.
- Segment Audience: Create custom segments for targeted messaging.
- Automate Campaigns: Use the automation builder to set up drip sequences or transactional emails.
- Integrate Analytics: Link your Google Analytics account to track campaign performance.
- Launch Campaign: Send a test email to verify everything, and schedule or send your campaign live.
- Analyze Performance: Use Moosend’s reporting tools to review opens, clicks, and bounce rates.
FAQs on Moosend
- Does Moosend offer a free plan?
Yes, Moosend provides a free plan with basic automation for up to 1,000 subscribers. - What makes Moosend unique among competitors?
Its affordability, high deliverability, and ease of use make it stand out. - Does Moosend support SMS marketing?
No, Moosend currently does not offer native SMS marketing capabilities. - Can Moosend integrate with CRMs?
Yes, but integrations are limited to key platforms like Salesforce and Google Analytics. - What is the deliverability rate of Moosend?
In recent tests, Moosend achieved a 90.1% deliverability rate.
Moosend provides businesses with everything needed to build, automate, and optimize email campaigns, making it a solid choice for companies focused on growth and engagement.