Constant Contact is a well-established marketing platform known for empowering small businesses and nonprofits with email marketing, social media promotion, and SMS campaigns. With over 20 years of experience and more than 300 integrations, it provides an accessible way to manage marketing activities from a single dashboard. Constant Contact’s 90.4% email deliverability rate ensures that most campaigns reach their intended audience effectively. It also offers advanced tools like AI-assisted content creation, event management, and real-time campaign analytics.
- Drag-and-Drop Email Builder: Customize emails effortlessly with over 250 templates.
- Campaign Automation: Automate welcome emails and follow-ups based on triggers.
- SMS Marketing (US-only): Expand your reach beyond email marketing with text campaigns.
- Social Media Tools: Schedule and post directly on major platforms.
- Event Management: Create, promote, and track attendance for events.
- Real-Time Analytics: Monitor performance with key metrics like open rates and click-through heatmaps.
- AI-Powered Assistance: Get recommendations for subject lines and content improvement.
- Integration Options: Seamlessly connect with Shopify, WooCommerce, Salesforce, and more.
| Pros | Cons |
|---|---|
| ✅Easy-to-use email editor with AI support | ❌Limited form customization |
| ✅High deliverability rate (90.4%) | ❌Expensive for larger contact lists |
| ✅Over 300 integrations | ❌Automation lacks advanced multi-channel triggers |
| ✅Ideal for event-based campaigns and nonprofits | ❌No transactional emails on free plans |
| Plan | Features | Price | Additional Fees |
|---|---|---|---|
| Core | Basic email and SMS marketing | $9.99/month | None |
| Plus | Enhanced automation, analytics | $45/month | No setup fees |
| Custom (Enterprise) | Tailored solutions with API access | Contact for pricing | Based on customization |
Who is Constant Contact For?
Constant Contact is designed for small businesses, nonprofits, and event-based organizations seeking intuitive marketing solutions. Businesses that rely on recurring promotions or ticketed events benefit significantly from its event management tools. Additionally, nonprofits find value in its campaign reporting, as they can optimize donor engagement through personalized follow-ups. Constant Contact is especially ideal for organizations new to digital marketing, given its user-friendly templates and access to 1:1 live support. However, businesses with large email lists and complex automation needs may need to explore more advanced platforms.
How to Set Up Constant Contact?
- Create an Account: Visit the homepage and sign up for a free trial.
- Upload Contacts: Import existing lists or manually add contacts.
- Choose a Template: Select from over 250 templates to start your campaign.
- Set Up Campaign Automation: Automate welcome or follow-up emails using basic triggers.
- Integrate with Apps: Connect with tools like Shopify or WooCommerce to streamline operations.
- Launch and Monitor: Send your campaign and track performance using the analytics dashboard.
FAQs on Constant Contact
- Does Constant Contact offer a free trial?
Yes, a 60-day free trial is available, allowing businesses to explore the platform risk-free. - Is SMS marketing included in all plans?
No, SMS features are only available for paid plans within the US. - Can I manage events with Constant Contact?
Yes, it supports event creation, promotion, and attendee tracking, making it ideal for event-based campaigns. - What level of automation does Constant Contact provide?
While it offers basic automation (like welcome emails), it lacks advanced multi-step workflows found in other platforms. - How good is customer support?
Constant Contact provides live chat and phone support, with mixed reviews on response times and issue resolution.