Mailjet EMS

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Mailjet is an AI-powered email service platform offering advanced email marketing and transactional capabilities to businesses of all sizes. As of 2024, Mailjet has become a popular choice for companies looking for scalable and reliable email solutions, supporting over 120 integrations with CRMs, CMS, and other e-commerce platforms. It enables users to send targeted campaigns and transactional emails with ease, boasting 91% user satisfaction and seamless functionality, including multilingual support in 9 languages.

Mailjet stands out for its cost-effectiveness and flexible pricing plans, catering to startups and enterprises alike. With up to 6,000 emails per month for free, businesses benefit from robust features like advanced statistics, A/B testing, and multi-user access. Mailjet's key strengths include reliable deliverability and real-time collaboration on templates, making it an efficient tool for both small-scale marketing campaigns and high-volume transactional emails.
  • Free Plan: 6,000 emails/month, 200/day, and unlimited contacts
  • Email Editor: Drag-and-drop interface with support for HTML code customization
  • Deliverability Optimization: Automatic management of soft and hard bounces
  • Automation Triggers: Set up welcome emails, date-based triggers, and segmentation
  • A/B Testing: Test subject lines, content variations, and delivery time for best results
  • Multi-user Access: Role management and sub-accounts for better teamwork
  • API and SMTP Relay: Seamless integration with existing apps and systems
  • Priority Support: 24/7 access on premium plans, including technical consultation.
Pros Cons
✅ High email deliverability ❌ Limited automation triggers
✅ User-friendly email editor ❌ No built-in SMS solutions
✅ Affordable plans for startups ❌ Occasional lags in the editor
✅ 120+ integrations ❌ Limited pre-designed templates
Plan Features Price
Free 6,000 emails/month, unlimited contacts, API access $0
Basic 15,000 emails/month, email verification, 1 sub-account $15/month
Premium Advanced stats, A/B testing, multi-user access $25/month
Custom Enterprise features with SLA, IP monitoring, and consulting Custom pricing
Please refer to the official pricing page for updated details.

Who is Mailjet For?

Mailjet caters to businesses of all sizes, from startups to enterprises, looking for scalable email marketing solutions. With a free plan that supports up to 6,000 emails per month, it is an excellent starting point for small businesses, especially those managing newsletters or event-driven emails. Larger organizations benefit from its advanced collaboration tools, role management, and multi-user accounts, which streamline marketing workflows.

Mailjet also fits e-commerce companies that need transactional emails integrated with platforms like Shopify and WooCommerce. Its API-based SMTP relay makes it ideal for developers looking to add email functionality without friction. Teams working remotely or across different time zones can leverage its timezone-specific delivery to ensure optimal engagement.


How to Set Up Mailjet?

  1. Create an Account: Visit the Mailjet website and sign up for a free account.
  2. Configure API or SMTP Relay: Use Mailjet’s documentation to integrate email sending with your platform.
  3. Build Email Templates: Utilize the drag-and-drop editor to design templates, or upload your custom HTML.
  4. Set Automation Rules: Configure automated emails based on subscriber actions (e.g., welcome series).
  5. Create Contact Lists: Upload your email list and segment your contacts for personalized emails.
  6. Run A/B Tests: Experiment with different subject lines or content for better open rates.
  7. Send Campaigns: Schedule emails based on customer time zones to maximize delivery success.
  8. Analyze Results: Use the dashboard to monitor open rates, clicks, and bounces.

FAQs on Mailjet

  • Does Mailjet offer a free plan?
    Yes, the free plan allows sending 6,000 emails per month with no limits on contacts.
  • How reliable is Mailjet’s email delivery?
    Mailjet ensures high deliverability by managing soft and hard bounces effectively.
  • Can I create automated workflows?
    Yes, though Mailjet’s automation options are limited compared to competitors.
  • What integrations does Mailjet support?
    Mailjet integrates with over 120 platforms, including Salesforce, Zapier, and Shopify.
  • Are there hidden fees in Mailjet’s plans?
    No, but additional features like advanced support or sub-accounts come with higher-tier plans.
  • Does Mailjet offer SMS services?
    SMS integration is available but has limited API support, making it challenging to use.
  • Can multiple users collaborate in Mailjet?
    Yes, multi-user accounts allow real-time collaboration on templates and workflows.

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